Unum UK is partnering with new online platform, Pure Benefits, to offer ‘big-business' employee benefits to small and growing businesses.
Pure Benefits offer smaller businesses with 50 or fewer staff a solution for employee benefits.
Unum has partnered with the start-up as part of its long-term growth plan and will offer its range of products including group income protection, critical illness, life insurance and dental insurance, alongside other popular benefits like private medical insurance and key person cover.
Stuart Gray, Chairman, Pure Benefits, said: "Recruiting and retaining the best employees is crucial to the success of businesses - no matter what size. Smaller businesses often attract talent in the start-up phase because what they're offering is new and exciting, but as the business grows they need to attract specialist talent, and retain the talent they already have.
"Those people are invariably with larger businesses and you can get them enthused about joining a dynamic environment, you can get the pay right, but they will have had benefits that they don't want to give up.
"Everything we do is designed to help ambitious small businesses grow. Great employee benefits can help to protect businesses and retain staff. Our online platform means it's quick and easy to get a quote, create and manage your benefits package."
Peter O'Donnell, CEO, Unum UK said: "Since the acquisition of NDP last year, we have been looking to grow our employee benefits portfolio, particularly in the health and wellbeing arena. As we continue to grow, we are looking at how strategic partnerships and acquisitions can support our long term plan.
"We are pleased to be able to offer our life, critical illness, income protection and dental products to a wider audience, working with broker networks to bring a convenient online solution that the SME audience is looking for. We're excited about this opportunity to reach new markets and provide even more UK employees with a back-up plan."