LV= chief executive Mike Rogers is to step down after running the provider for ten years.
The mutual said Rogers had reshaped and refocused the group during his tenure.
It said under his leadership the business portfolio had been restructured through the closure of its banking operation in 2007 and IFA arm in 2008.
He also oversaw several acquisitions including Tomorrow in 2007, Highway and Britannia Rescue in 2008 plus a majority shareholding in Wealth Wizards in 2015.
A further acquisition is planned of the majority of Teachers Assurance business lines this year, the business added.
Liverpool Victoria rebranded to LV= in 2007.
Rogers said: "It's been a privilege to lead LV= for a decade, alongside a great team. Ten years is a significant milestone and it now feels the right time to let a new team shape the next decade.
"LV= will always be special for me and I look forward to seeing its members, customers and people thrive."
Chairman Mark Austen added: "Under [Rogers] leadership LV= has been transformed into the successful and profitable financial mutual it is today with a special place in the financial services market.
"The process to appoint a successor is underway and Mike Rogers will continue to lead the business for the remainder of the year, and into 2017 as required, to ensure a smooth transition."
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