Aviva has launched two new business protection products including a first for the protection market - a Relevant Life policy with the option to add critical illness.
Aviva said this "significant change" make it even easier for advisers to cover their clients' business protection needs in one application.
The insurer will also offer Business Life Insurance Options, which will provide life and critical illness cover for business clients.
The policies will be on the Aviva Life Protection Solutions (ALPS) online platform.
The platform provides a full online quote, apply and track facility, with multi-product applications enabling advisers to apply for both of Aviva's business protection products at the same time.
An enhanced protection promise up to £1 million benefit recognises the higher average case size for business protection.
Aviva will also offer a support line and specialist account managers including a dedicated team for high value cases and queries around underwriting, tax or trusts.
The policies will also include access to a network of medical experts through Second Opinion by Best Doctors, at no extra cost.
Louise Colley, managing director of protection at Aviva (pictured), said:, "Historically, relevant life policies have tended to only include a death benefit and terminal illness benefit, so I'm equally delighted that following extensive research and advice from external legal counsel, we are able to offer a fully-compliant critical illness benefit on our new Relevant Life Insurance.
"This is a market first and we believe that it will really help advisers write more protection business more easily."