Online insurer Beagle Street has launched a TV advertising campaign featuring a talking dog to encourage more people to get life insurance.
The "Life Insurance, Simply Done" adverts stars an overprotective talking Beagle dog called Jeremy who worries about his owner's welfare.
The first ad, called ‘Trousers', shows Jeremy removing any risk to his owner's life by throwing out all of his owner's trousers after hearing that people have died from trouser-related accidents.
The Life Insurance, Simply Done ads have been created by advertising agency VCCP, creators of the comparethemarket.com campaign.
The ad premiered on Friday 1 January.
Matthew Gledhill, managing director at Beagle Street said: "Life is unpredictable and our new TV advertising campaign uses Jeremy the Beagle to represent the worry and uncertainty that getting life insurance can remove such as ensuring your loved ones are financially secure if the worst happens. T
"he advertising campaign is aimed at people who have experienced a major life moment like buying a home, having a baby or getting married, and we hope that John and Jeremy resonate with viewers at home and encourage them to take out life insurance."
