Exeter Family Friendly has seen a further 10% increase in the proportion of applicants receiving instant underwriting decisions for income protection (IP) since their adoption of UnderwriteMe.
Initially after Exeter Family Friendly brought in UnderwriteMe there was a 60% rate of instant underwriting decisions for IP policies.
The further increase follows changes to the underwriting rules made by Exeter Family Friendly designed to accept more business at the point of sale.
Exeter Family Friendly also offer underwriting by paper, online or telephone, and applications submitted by 3.15pm are assessed and responded to the same day.
Simon Philp, director of distribution and marketing at Exeter Family Friendly said: "UnderwriteMe has transformed how customers buy income protection as they no longer face lengthy waits for an answer.
"It shows our commitment in making the process as simple as possible alongside our promise to deliver quality products for all budgets and needs."
Phil Jeynes, head of sales & marketing at UnderwriteMe Ltd, said: "Our aim at UnderwriteMe is to genuinely grow the Protection market.
"Forward thinking providers, such as Exeter Family Friendly, are showing that, by harnessing modern technology, it is possible to dramatically improve the experience they offer their clients, which can only lead to growth."