Talking dog for Vitality ad campaign

clock

The latest ad campaign for Vitality has been launched with a Dachshund voiced by comedian Ade Edmonson to star alongside athletes Jonny Wilkinson and Jessica Ennis-Hill.

The campaign is designed to emphasise promotion of wellness through their incentives programme, which was recently expanded following the rebrand to Vitality from Pruprotect and PruHealth.

The adverts will centre around the Dachshund who enjoys being curled up in comfort while his owner has a more active lifestyle.

There will also be ads with the dog in a scrum with Wilkinson and taking on the hurdles with Ennis-Hill on Sky Sports.

In addition to television there will also be press, digital, outdoor and transport ads to support the campaign.

Keith Kropman, director of marketing at Vitality, said: "The research we undertook for this campaign suggested that consumers know the idea of becoming healthy is good, but sometimes struggle to participate or maintain the lifestyle change required. 

"Our Dachshund perfectly represents this mind-set and Ade Edmonson's sceptical, but ultimately begrudging tone, will ring true for many, especially at this time of year."

Michael Aldridge, sales director at London & Country, said: "The news that Vitality is about to embark on a significant advertising campaign is hugely exciting and should be welcomed with open arms by all within the protection arena.

"Any increased awareness that puts a positive spotlight on our industry can only be good news, the fact that Vitality offers something unique and promotes health and a healthy lifestyle will only enhance the overall impact and help further capture the imagination."

More on Income Protection

Monica Garcia: Let's keep the income protection conversation going

Monica Garcia: Let's keep the income protection conversation going

"There were so many significant changes and she simply felt overwhelmed"

Monica Garcia
clock 04 July 2022 • 6 min read
The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

The COVER Review June 2022: Pride, Sandy's Story, Consumer Duty and IP for Gen Z

Now available for members to watch

John Brazier
clock 23 June 2022 • 1 min read
LV= pays out over £5 million on IP claims during early 2022

LV= pays out over £5 million on IP claims during early 2022

Between January and April

John Brazier
clock 14 June 2022 • 1 min read

Highlights

The COVER Review July 2022: Protection & Financial Education, IPAW 2022 and Reviewing 2022 So Far

The COVER Review July 2022: Protection & Financial Education, IPAW 2022 and Reviewing 2022 So Far

Now available for members to watch

John Brazier
clock 20 July 2022 • 1 min read
The Rising Stars of Protection: Alfonso Vazquez

The Rising Stars of Protection: Alfonso Vazquez

“I really had to do a bit of soul searching to find out what it was I wanted to do”

Hemma Visavadia
clock 19 July 2022 • 6 min read
Adopting a first principles approach to life insurance underwriting

Adopting a first principles approach to life insurance underwriting

Bluezone Insurance prepares to enter UK life market

John Brazier
clock 11 July 2022 • 5 min read