APRIL UK has launched a Personal Accident Plan, aimed at protecting those with active lifestyles from fractures and serious injuries.
Protection and health insurance specialist, APRIL UK said the new plan provided 21 fracture benefits paying out up to £3,000 per fracture.
It also includes an anterior cruciate ligament injury benefit, which comes as standard on the plan and pays out up to £1,500.
An upgrade to the ‘PLUS' plan is available, which provides an additional 18 serious injury benefits, including permanent total disability, accidental death and loss of limbs, paying out up to £200,000.
APRIL UK will market to the football and rugby communities, as it has an anterior cruciate ligament injury benefit.
Isaac Lam, marketing manager at APRIL UK, said that APRIL had seen a stronger demand for personal accident cover in recent times, "With people leading increasingly active lifestyles and injuries becoming a common occurrence, it has made people have another think about personal protection cover."
"They see their friends injured on a weekend playing football or rugby, which may hurt their pride and keep them out of the game for a few weeks or months. But the real damage is the financial cost of the injury and how it can leave people seriously out of pocket."
The APRIL UK Personal Accident Plan is available with 3 levels of cover, with premiums starting from just £5.70 a month. There is also an option to extend cover to include a partner and children, aimed at families who take part in regular outdoor activities and winter sports.
There are no excluded occupations on the plan and it covers a wide range of sporting activities, however some extreme sports and pastimes are excluded along with accidents from motorbikes.
Customers will receive free enrolment to the Best Doctors service as well as the APRIL UK Discount Portal.