04 June 2014
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A third of consumers have said that insurance policies should be 'easier to understand', according to new research.
The report by market researchers Consumer Intellgence based on a poll of 4,098 general policyholders sought suggestions on how insurers could improve communications with customers.
Most consumers polled said they would like to see clearer and more succinct policy wordings.
Many consumers want changes in the way that policies are written to give a clearer understanding of what's actually covered.
One of the survey respondents succinctly summed up the wishes of many by saying insurers should "provide a copy of the policy terms and conditions in simple understandable English with all the details in it."
Consumers also said they want policies to be easier to understand, written without jargon, and they don't want things hidden in the small print.
Ian Hughes of Consumer Intelligence said: "Consumers want clear, simple insurance written in plain English with no weasel words.
"It's really encouraging that insurers are looking at making their policy terms and conditions shorter as, if it happens, it will meet one the main gripes voiced by consumers."
