LifeQuote has added critical illness (CI) to Quote+ which it expects to lead to higher conversions for brokers and more clients accepted at standard rates.
Previously only the ability to compare term products was available.
The new CI comparison technology allows advisers to compare products across insurers with a far higher degree of confidence as to whether customers will be accepted at standard rates, rated or declined.
It also includes the exact percentage ratings that need to be applied for many conditions.
LifeQuote said rating percentages enables advisers to evaluate instantly which insurers are likely to end up offering the best rate in most circumstances when a rating would apply.
Improved advice is given, avoiding the need to submit multiple applications or contact many underwriting helplines, saving the adviser hours of unnecessary work, the provider added.
Rob Quayle, managing director at LifeQuote (pictured) said: "Adviser feedback has been extremely positive and shows that we can direct them to an insurer who will accept the business and on terms that are acceptable to the client.
"More knowledge at inception means better advice and it can be recorded and justified, and clients have their expectations correctly set in terms of underwriting requirements and ratings, meaning far superior completion rates."
With child cover enhancements
£570 a month benefit
Asks Alan Lakey
Decided by 'independent' panel