L&G pledges instant call on 80% of life cover applications

clock

Legal & General (L&G) has simplified its underwriting processes for advised clients applying for life insurance, saying some 80% of applicants can now expect an immediate decision.

The Simplified 2 initiative has been launched in response to feedback from advisers and has led to a reduction in family history questions. Nearly 20% of clients buying life cover will not be asked about family history.

Adjustments have also been made to the high risk occupation and hazardous activities questions for life cover applicants.

L&G claims and underwriting director Russ Whitworth said: "Simplified 2 means that we will be providing advisers with market leading point-of-sale decisions: 80% of clients will now get an immediate decision.

"This will enable more people to be covered straightaway and contribute to generating commission for advisers sooner.

"Often the process of applying for protection is criticised as overly complex and difficult but hopefully Simplified 2 will go some way to redressing that and making the lives of advisers and their clients easier."

More on Whole of Life

Partner Insight: Unlocking Value or Creating Risk? Reframing the Secondary Market for Life Policies

Partner Insight: Unlocking Value or Creating Risk? Reframing the Secondary Market for Life Policies

In this article, Paul Higson CFP Chartered FCSI, Intermediary Distribution Manager at webuylifepolicy.com, addresses a key theme emerging from reader feedback, specifically how this evolving model is designed to support and protect vulnerable customers.

Paul Higson CFP Chartered FCSI, Intermediary Distribution Manager at webuylifepolicy.com
clock 06 May 2026 • 5 min read
Partner Insight: Rethinking the value of life policies

Partner Insight: Rethinking the value of life policies

Paul Higson CFP Chartered FCSI, intermediary distribution manager, webuylifepolicy.com, highlights in Cover Magazine that life policies may retain ongoing value, encouraging advisers to reassess and potentially unlock better outcomes for their clients.

webuylifepolicy.com
clock 14 April 2026 • 3 min read
Brits unable to access finances after death of loved one: Tesco

Brits unable to access finances after death of loved one: Tesco

37% say loved ones do not know their passwords

Cameron Roberts
clock 28 October 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read