Sesame Bankhall Group (SBG) has increased its restricted advice proposition with the addition of individual and corporate private medical insurance (PMI) products from Aviva and PruHealth.
SBG said it had seen growing demand for the products, especially from advisers wanting to offer individual PMI.
George Higginson, CEO of SBG,said: "This market has been dominated by employee benefit consultants, but we believe there is real potential for both corporate and individual PMI to become a growth area for advisers as they seek to enhance their client propositions, which will also create new revenue opportunities for their business.
"We are pleased to be working with leading providers Aviva and PruHealth, who are renowned for their comprehensive and innovative PMI products.
The network intends to expand this market and will be offering advisers a full range of technical and practical business development support, delivered online and through face to face events.
The restricted advice proposition was launched last year. It provides advisers with access to products from brands, which have been assessed based on their financial strength, long-term strategy, brand reputation, quality of products and customer service.
The leading providers who are part of SBG's restricted advice proposition are Aegon, Aviva, Bright Grey, Friends Life, LV=, Partnership, Prudential, PruHealth, PruProtect, Scottish Life and Zurich.
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