Aviva ends athletics sponsorship

Emmanuel Kenning
clock

Aviva has called time on its sponsorship of UK Athletics (UKA) after 13 years.

The provider confirmed it will not renew the contract when it ends at the close of 2012.

The partnership between Aviva and UKA spanned all levels of athletics and involved millions of pounds of investment over the years.

Aviva's chief marketing officer, Amanda Mackenzie, said: "We will have had 13 great years with UK Athletics and it has been a fantastic partnership.

"The support we've given has helped athletes such as Jessica Ennis and Jonnie Peacock reach the very top of their sport, with stellar performances in London over the summer.

"The sponsorship has also enabled us to build awareness of the Aviva brand among the millions of sporting fans across the UK and we feel now is the right time to pass on the baton to another organisation. It will no doubt prove as successful for them as it has for us."

UKA's chief executive, Niels de Vos, added: "Aviva has been a superb partner for UK Athletics for 13 years. Without their support over these past years, there is no doubt that athletics would not find itself in the robust good health that it does - as the country's number one Olympic and Paralympic sport with a vibrant commercial programme of televised events and activities from the school playground to elite preparation camps."


More on PMI

Helen Dick Senior Manager Claims & Underwriting Strategy @ Scottish Widows
PMI

Industry Voice: The value of the added value.

Scottish Widows' Helen Dick discusses why we should rethink about the benefits of protection

Scottish Widows
clock 25 November 2021 • 3 min read
Neville Koopowitz, CEO of Vitality
PMI

Neville Koopowitz: What we really mean by 'Shared Value' health insurance

‘Our core purpose is more relevant now than ever before’

Vitality
clock 19 November 2021 • 4 min read
Women In Protection & Health Awards 2022: Full list of nominees revealed

Women In Protection & Health Awards 2022: Full list of nominees revealed

Championing Diversity & Inclusion

COVER
clock 16 November 2021 • 7 min read

Highlights

COVER Excellence Awards 2021: All the winners revealed!

COVER Excellence Awards 2021: All the winners revealed!

Leading With Distinction

COVER
clock 03 November 2021 • 2 min read
COVER Excellence Awards 2021: The Night in Pictures

COVER Excellence Awards 2021: The Night in Pictures

A photo gallery from COVER Excellence Awards 2021, held at The Brewery, London, on 2 November.

COVER
clock 03 November 2021 • 1 min read
Gosia Bowling: The role of behavioural science in creating a menopause-friendly workplace

Gosia Bowling: The role of behavioural science in creating a menopause-friendly workplace

'The key to supporting menopausal women is creating a culture in which conversations are welcomed and expected'

Gosia Bowling
clock 02 November 2021 • 6 min read