Bright Grey has redesigned its customer-facing website to help prospective adviser clients expand protection knowledge.
The re-launched website is part of the provider's new digital strategy to promote consumer awareness of its protection products.
Jacqui Gillies, head of marketing at Bright Grey, said: "We have designed the site to help people gain an understanding of the importance of protection before they take the follow on step of getting advice."
Bright Grey research showed clients often met fianncial advisers with little knowledge of what assets can be insured.
The provider added that advisers often spent "significant time" briefing clients on protection before advising on suitable products.
Gillies said the site aimed to give clients a useful resource before and after meeting with an adviser.
Brightgrey.com features social sharing buttons and will include additional videos, polls and discussions in the near future.
