Leadbay's parent company, Add Momentum Holdings, has joined with the All About Group to create the country's largest financial services lead generation company.
The combined brands will trade as Leadbay Media Group and supply advisers with more than 60,000 leads a month.
More than 15,000 life and income protection related leads and 45,000 mortgage and loan leads a month will be available to advisers from the new business.
IFAs can continue to buy leads through Leadbay's bidding system, but will also allow those that want a more guaranteed price to obtain fixed price leads using a new technology platform developed by All About Leads.
The new company says it is committed to future expansions including offering new products and ways to access them.
In addition to Leadbay, the Group will include:
- Money Hospital Ltd - a consumer-focused company aimed at presenting the lighter side of financial services to consumers;
- All About Wills;
- All About Insurance.
Leadbay Media Group Ltd will be headed up by Rob Ridge, while Grant Stevens will remain as managing director of Leadbay.
Grant Stevens, managing director of Leadbay, says, "Our two companies had such complementary strengths that it made sense to bring them together.
"Together, we have the strength and depth to provide new offerings to financial advisers and brokers in a way that we would not have been able to do before."
