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Karla Edwards

Slice of the pie

Insurer

Slice of the pie

Growing the market vs market share

clock 01 May 2024 • 6 min read
Trustpilot: The new industry standard for judging service quality?

Individual Protection

Trustpilot: The new industry standard for judging service quality?

“Anyone who says reviews are not an ego boost is lying”

clock 06 April 2023 • 5 min read
Trustpilot: The impact on business volumes and brand reputation

Individual Protection

Trustpilot: The impact on business volumes and brand reputation

“A satisfaction metric that is absolutely crucial to measure and monitor performance”

clock 05 April 2023 • 5 min read
Fighting trolls, haters and overcoming adversity: Tales from female advisers

Adviser / Broking

Fighting trolls, haters and overcoming adversity: Tales from female advisers

“I had to crawl my way every month to doing well”

clock 13 September 2022 • 8 min read
The Rising Stars of Protection: Karla Edwards

Adviser / Broking

The Rising Stars of Protection: Karla Edwards

“I don't want to be the biggest insurance firm; I want to be the best”

clock 11 May 2022 • 7 min read
Client engagement: What is the 'new normal' for protection advisers?

Adviser / Broking

Client engagement: What is the 'new normal' for protection advisers?

"The smart intermediary will offer flexibility and choice"

clock 15 September 2021 • 6 min read
Does protection have an image problem?

Adviser / Broking

Does protection have an image problem?

"Empathy goes a long way in this job"

clock 07 September 2021 • 6 min read

Individual Protection

WHAT, HOW, WHY? #7 Popcorn at the ready!

‘Understand yourself, take the time to discover why you do what you do’

clock 07 August 2020 • 1 min read

Adviser / Broking

WHAT? HOW? WHY? #6: The whole package (more than just a robot)

‘Be confident in what you bring to the table!’

clock 31 July 2020 • 1 min read

Adviser / Broking

WHAT, HOW, WHY? #5: Are you over complicating it?

'Break each product down into simple terms'

clock 24 July 2020 • 1 min read
12
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