The Rising Stars of Protection: Karla Edwards

“I don't want to be the biggest insurance firm; I want to be the best”

John Brazier
clock • 7 min read

COVER talks to The Protection Parent’s Karla Edwards about her experiences so far as a protection adviser and the wider industry.

Karla Edwards founded The Protection Parent in January last year and has quickly established a strong social media presence through viral videos. She was the winner of the Rising Star award at the COVER Women in Protection & Health Awards 2022. "I was so happy to win this award, as it means people are recognising my efforts to be different," she said of winning the accolade. COVER speaks to Karla about the importance of advisers being seen as human beings, her love of creating awareness of protection through social media content, and why the industry needs to modernise to build consum...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

 4.72% of UK deaths resulted in an IHT charge during 23/24

4.72% of UK deaths resulted in an IHT charge during 23/24

Figures ‘set to accelerate’

Sophia Panayi
clock 30 July 2026 • 2 min read
BW Consulting partners with Working To Wellbeing on vocational rehab

BW Consulting partners with Working To Wellbeing on vocational rehab

Support for employees with chronic conditions

Jaskeet Briah
clock 28 July 2026 • 1 min read
amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read