Does protection have an image problem?

"Empathy goes a long way in this job"

clock • 6 min read
Does protection have an image problem?

In the UK, protection continues to struggle to achieve greater uptake across the population. The benefits of these products are clear, so why are consumers continuing to shun the sector, asks Jon Yarker.

On paper, the protection industry is doing well. Sales of new policies continue to grow in both individual and group markets under quite exceptional circumstances, while claims statistics from insurers boast record pay outs. However, uptake of these products continues to lag behind other forms of insurance. Those within the industry know the full value of the products they work with, but also acknowledge that there is still work to be done to address negative perceptions among the populace that...

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