Female clients twice as likely to be dissatisfied with financial advice

Issues with communication and trust

Isabel Baxter
clock • 1 min read

Women are twice as likely to be unhappy with their financial adviser than men, citing issues such as communication trust and the overall adviser/client relationship.

A survey including 1,000 advised clients from Scottish Widows and Boring Money found that dissatisfied women are unhappy with their adviser's ability to think proactively about the bigger picture, taking into consideration an individual's needs and helping them achieve their broader goals. The findings identified that some women, particularly working professionals, who have a strong desire to receive support from a professional financial adviser, may find their financial adviser is falling short of their expectations. Some 30% of dissatisfied advised women said "my adviser was not as ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

News editor at Professional Adviser

More on Adviser / Broking

SJP adds three advisers to build AR firms

SJP adds three advisers to build AR firms

Bringing experience from Fairstone, Santander and Quilter

Isabel Baxter
clock 10 September 2026 • 2 min read
The protection gap is not a surprise. Treating it as one is.

The protection gap is not a surprise. Treating it as one is.

“This is not mysterious. It is what this market is built to produce.”

Tony Müdd
clock 08 September 2026 • 4 min read
LifeSearch partners with Snoop on money management

LifeSearch partners with Snoop on money management

Offering users direct access to life insurance quotes

Jaskeet Briah
clock 07 September 2026 • 2 min read