Female clients twice as likely to be dissatisfied with financial advice

Issues with communication and trust

Isabel Baxter
clock • 1 min read

Women are twice as likely to be unhappy with their financial adviser than men, citing issues such as communication trust and the overall adviser/client relationship.

A survey including 1,000 advised clients from Scottish Widows and Boring Money found that dissatisfied women are unhappy with their adviser's ability to think proactively about the bigger picture, taking into consideration an individual's needs and helping them achieve their broader goals. The findings identified that some women, particularly working professionals, who have a strong desire to receive support from a professional financial adviser, may find their financial adviser is falling short of their expectations. Some 30% of dissatisfied advised women said "my adviser was not as ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

Chief Reporter at Professional Adviser

More on Adviser / Broking

Female clients twice as likely to be dissatisfied with financial advice

Female clients twice as likely to be dissatisfied with financial advice

Issues with communication and trust

Isabel Baxter
clock 09 January 2026 • 1 min read
Jensten Group makes three acquisitions

Jensten Group makes three acquisitions

Entry into the Scottish market

Jaskeet Briah
clock 07 January 2026 • 1 min read
LifeSearch's Alan Richardson joins MAB

LifeSearch's Alan Richardson joins MAB

Appointed head of protection excellence

Jaskeet Briah
clock 07 January 2026 • 2 min read