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Professional skills: Insurance marketing

Adviser / Broking

Professional skills: Insurance marketing

The power of storytelling

clock 17 September 2024 • 4 min read
ASA bans further misleading life insurance adverts

Individual Protection

ASA bans further misleading life insurance adverts

Complaints upheld against lead generator

clock 22 February 2023 • 2 min read
ASA upholds complaints against DeadHappy's Shipman advert

Insurer

ASA upholds complaints against DeadHappy's Shipman advert

Authority received 115 complaints

clock 15 February 2023 • 2 min read
ASA upholds complaints over misleading life insurance adverts

Individual Protection

ASA upholds complaints over misleading life insurance adverts

Lead generator posed as comparison service

clock 02 February 2023 • 2 min read
DeadHappy acknowledges 'mistake' in apology for Shipman advert

Insurer

DeadHappy acknowledges 'mistake' in apology for Shipman advert

"We have made a mistake"

clock 26 January 2023 • 1 min read
DeadHappy draws adviser ire over Harold Shipman advert [Updated]

Individual Protection

DeadHappy draws adviser ire over Harold Shipman advert [Updated]

Latest controversial media campaign

clock 24 January 2023 • 3 min read
Evolving to attract a younger generation

Individual Protection

Evolving to attract a younger generation

"Let’s tell people the basics and not try to be too clever about it"

clock 13 April 2022 • 5 min read
The Rising Stars of Protection: Lauren Hygate

Insurer

The Rising Stars of Protection: Lauren Hygate

“It all comes back to those real life stories that get shared”

clock 06 January 2022 • 7 min read
FCA reiterates stance on regulating online financial adverts

Regulation

FCA reiterates stance on regulating online financial adverts

Change requires legislation

clock 06 September 2021 • 2 min read
Alain Desmier: Major changes to protection lead generation are coming

Regulation

Alain Desmier: Major changes to protection lead generation are coming

'The importance of preparing for these changes now, should not be underestimated.'

clock 19 August 2021 • 3 min read
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