Alain Desmier, managing director of Contact State, examines the impending changes to lead purchasing to be introduced on 30 August and what this means for protection intermediaries and product providers.
A raft of sweeping Google changes will come into force at the end of this month and will permanently alter the protection advertising landscape. Responding to pressure from the Financial Conduct Authority (FCA) and the government, Google will make it harder for lead businesses to generate customer enquiries for regulated products. The headlines and impact go deeper than just lead generation however, the rules increase the liability and responsibility on all protection firms who buy leads. What do these changes entail? From the 30 August, Google will require all advertisers marketin...
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