Evolving to attract a younger generation

"Let’s tell people the basics and not try to be too clever about it"

clock • 5 min read
Evolving to attract a younger generation

Carr Consulting & Communications' PR apprentice, Maria Hearne, shares her initial impressions of the protection space and makes a few recommendations as to how the industry can make itself more attractive to a new generation of consumers.

Six months ago, I had little knowledge of why protection might be important. Why would I? I am 18 years old. I love rugby, food, and Arctic Monkeys. But, having joined the financial services industry in November last year, I'm beginning to see how things work - and also where some changes might help. What do I think so far? When doing some research, I found out that 8/10 people in the UK find insurance policies too hard to understand and that age has a huge factor to play in this,...

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