DeadHappy acknowledges 'mistake' in apology for Shipman advert

"We have made a mistake"

John Brazier
clock • 1 min read

Life insurer DeadHappy has issued an apology for its advert including the image of serial killer Harold Shipman that has drawn widespread condemnation from the protection adviser community.

A social media post attributed to DeadHappy founder, Andy Knott, on Thursday evening (26 January) acknowledged the "mistake" following the appearance of the controversial advert. "We are sorry," the post read. "In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake. "We will now go away and immediately review all of our current and future marketing campaigns to ensure that we learn from this mistake." The advert, which appeared as sponsored posts on Facebook and Instagram posts, has been widely reported ...

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