• Home
  • COVID-19
  • Life
  • Critical illness
  • Income protection
  • Health
  • Employee benefits
  • Regulation
  • Diversity
  • Mental health
  • Events
  • Industry Voice
  • EBooks
  • Newsletters
  • Sign in
  •  
    •  

      Personalise your on site experience.


      Download and use the apps.


      Access your subscription from outside of the office.


      Get relevant news and insight straight to your inbox.

      • Sign in
     
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
    • YouTube
    • Instagram
  • Register
  • Events
    • Upcoming events
      event logo
      Mental Health & Wellbeing 360

      This time in a digital format, COVER Mental Health & Wellbeing 360 will take a look at the mental health and wellbeing landscape beyond the pandemic, while taking stock of the things we’ve learnt so far from the most challenging health and social crisis of a generation.

      • Date: 25 Mar 2021
      • Digital Conference, Digital Conference
      event logo
      Claims and Underwriting Innovation Forum 2021

      COVER Claims and Underwriting Innovation Forum will investigate the most innovative claims and underwriting practices driving the protection and health insurance market forward. It bears repeating; at the heart of every policy is a human being. As technologies advance and digital capabilities expand, it is crucial that the needs of the customer do not get lost along the way. A personal touch must remain at the centre of every interaction an individual has with an insurance company, either directly or through an intermediary. Hence, this journey is about evolution not revolution.28th April, Digital Conference

      • Date: 28 Apr 2021
      • Virtual Conference,
      View all events
      Follow our events

      Sign up to receive email alerts about our events

      Sign up

  • Industry Voice
  • EBooks
Cover Magazine
Cover Magazine
  • Home
  • COVID-19
  • Life
  • Critical illness
  • Income protection
  • Health
  • Employee benefits
  • Regulation
  • Diversity
  • Mental health
 
  •  

    Personalise your on site experience.


    Download and use the apps.


    Access your subscription from outside of the office.


    Get relevant news and insight straight to your inbox.

    • Sign in
 
    • Account details
    • Contact support
    • Sign out
 
  • Adviser / Broking

First-time PMI demand doubles during Covid

Sales up 100% at end of 2020

First-time PMI demand doubles during Covid
  • John Brazier
  • John Brazier
  • @brazier_john
  • 10 February 2021
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
0 Comments

UK public has been 'waking up' to PMI throughout the pandemic, broker data suggests

The number of people buying private medical insurance (PMI) for the first time has doubled in the UK since the start of the Covid-19 pandemic, according to price comparison website and broker firm ActiveQuote.

The firm's data shows that sales of PMI to first-time customers increases by 100% on average across November, December and January this year compared to levels recorded at beginning of the pandemic in March, April, and May 2020.

Related articles

  • Employees struggling with relevance of group protection for wellbeing
  • COVER Claims & Underwriting Innovation Forum: Registration now open
  • Industry disparity over working from home perceptions
  • LV= extends terms of life insurance plans

The trend has also continued into 2021, with PMI sales for first-time buyers up 32% month-on-month in January this year.

Rod Jones, head of partnerships at ActiveQuote, says that the rising number of first-time PMI buyers indicates a turning of the tide as attitudes of the UK public towards making sure their needs are covered are taken care of.

Jones commented: "What's also encouraging, from an industry and consumer perspective, is that significant rises in the number of first-time buyers investing in private healthcare means more are realising not only the true value of having these policies in place, but just how affordable and accessible a lot of them are too.

"This is a positive development not only when it comes to future markets, therefore, but for customers too, who can expect PMI to be an increasingly affordable option available to ever greater numbers as a direct consequence of this continuing increase in take up."

Further reading

Pandemic triggers employer PMI interest amid postponed cancer treatment
  • PMI
  • 04 February 2021
Health insurance: Key trends, challenges and opportunities ahead
  • PMI
  • 28 January 2021
Online broker sees 104% rise in PMI sales since Covid-19
  • PMI
  • 04 November 2020
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
  • Topics
  • Adviser / Broking
  • Individual Protection
  • PMI
  • Individual PMI
  • Health
  • health insurance
  • PMI
  • ActiveQuote
  • COVID-19

More on Adviser / Broking

COVER Claims & Underwriting Innovation Forum: Registration now open

Evolution not revolution

  • Underwriting
  • 25 February 2021
Industry disparity over working from home perceptions

New survey shows

  • Adviser / Broking
  • 25 February 2021
LV= extends terms of life insurance plans

Maximum terms increased

  • Individual Protection
  • 25 February 2021
John Brazier: A new era for COVER

Looking ahead

  • Adviser / Broking
  • 24 February 2021
From admin clerk to 'industry goliath': 33 years of Richard Kateley

‘On my first day I was given an ashtray, a stapler and a staple extractor…’

  • Adviser / Broking
  • 24 February 2021
blog comments powered by Disqus
Back to Top

Most read

LifeSearch Awards: Shortlists announced
LifeSearch Awards: Shortlists announced
From admin clerk to 'industry goliath': 33 years of Richard Kateley
From admin clerk to 'industry goliath': 33 years of Richard Kateley
Patrick Watt: How we must diversify to close the healthcare inequity gap
Patrick Watt: How we must diversify to close the healthcare inequity gap
John Brazier: A new era for COVER
John Brazier: A new era for COVER
Healthcare apps in need of regulatory oversight
Healthcare apps in need of regulatory oversight
  • Contact Us
  • Marketing services
  • About Incisive Media
  • Terms and conditions
  • Policies
  • Careers
  • Twitter
  • LinkedIn
  • Newsletters
  • YouTube
  • Instagram

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017
Loading