Health insurance is evolving… but will cheaper products grow the market?

Things are changing in the world of private medical insurance (PMI), with new entrants to the market and a shift in focus away from more traditional end-to-end comprehensive cover towards private diagnostics and value added services. Here, COVER speaks with some of the newer players in this space to understand why they're doing things differently and what they're doing to improve access to healthcare provision for businesses. PMI - highly desired but ‘complicated and expensive' We know that PMI is highly valued by employees, in fact, Capita research found that PMI is the most desir...