Benenden plans for huge growth

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Benenden Health is increasing its marketing for 2014 as it looks to increase membership in a plan to become a household name.

The mutual, which opened its doors to the general public last January for the first time in its 108 year history, has appointed three new agencies covering branding, advertising, PR and digital disciplines.

The appointment of The Sharp Agency, The Fabl and Storm Communications to its roster is part of the mutual's 10 year business strategy to become a leading household name in healthcare provision.

Lawrence Christensen marketing director at Benenden Health, said: "New branding and our first national TV campaign increased our awareness by 10% in this first year, but we recognise that we have a long way to go before our strategic vision becomes a reality."

Creative agency Sharp is responsible for the evolution of the core brand and the portfolio of products and services being launched to the market in the coming months.

Below-the-line communications are being handled by Storm Communications and creative content marketing agency, The Fabl, who are responsible for corporate awareness building and consumer brand PR and digital engagement across all social media platforms respectively.

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