Aviva announces three-year deal with national advice firm

clock

Aviva has announced a three-year deal with the Lighthouse Group to provide life protection products through its national adviser division, Lighthouse Financial Advice (LFA).

The core solutions agreement, which will begin on 3 June 2013, covers the sale of Aviva's core protection products, including life insurance, critical illness cover and income protection.

The deal means 220 advisers will have access to the insurer's protection products to service the needs clients.

Malcolm Streatfield, chief executive of Lighthouse Group, said: "LFA and Aviva can work together to substantially increase the proportion of customers who have adequate protection cover.

"We are on target to grow our LFA division adviser numbers from 200 to 500 over the next three years and we want protection to be at the heart of our proposition."

Louise Colley, protection distribution director for Aviva, said the insurer was "thrilled" to be working with the advice firm.

Author spotlight

Nicola Culley

More on Adviser / Broking

Loaded premiums: The individual fair value question remains

Loaded premiums: The individual fair value question remains

Response to a COVER interview

Tony Müdd
clock 23 March 2026 • 3 min read
IPTF names 7Advisers Cohort for 2026

IPTF names 7Advisers Cohort for 2026

Neil Ewing added to the IPTF board

Jaskeet Briah
clock 23 March 2026 • 2 min read
Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Insurers "need more skin in the game" to expand claims teams

Jaskeet Briah
clock 20 March 2026 • 4 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read