Bupa is "very pleased" with how its intermediary-sold individual PMI pilot phase is going after pulling its previous proposition last summer.
Ceri Henfrey, director of consumer business at Bupa Health Funding, said while the testing was still in its infancy the pilot phase was going very well.
She said: "We remain focused on working with our partners to test our new model to ensure it addresses consumers' needs for affordable private healthcare, while also meeting the needs of intermediaries. We hope to be able to share further details about our plans in the future."
Independent individual health insurance specialist firm, The Health Insurance Specialists, has been selected by Bupa to pilot the new individual products.
Robin Dowling, owner of the firm, said: "It is going well. The products have little alterations when compared to the previous offering with slightly different prices. It is too early to tell how long it may be before it gets rolled out, if it does.
"It was disappointing when Bupa pulled its products because we really liked them so I am glad to see it coming back to the market."
Bupa hinted at a return to market in November last year at the Association of Medical Insurance Intermediaries autumn conference.
It then announced in January this year that it would be working with advisers to create a sustainable commercial model for the consumer intermediary health insurance market.
The provider pulled its intermediary-sold individual PMI offering and decided to go direct to consumer last July.
