LV= tweaks IP options

clock

LV= has increased its income protection benefit guarantee and introduced a high guaranteed insurability (GIO) option.

The benefit guarantee on the product has increased from £1000 to £1500 and the new GIO offers up to a maximum of £20,000 cover increase.

The latter means clients can increase the amount of annual benefit they are insured for without medical underwriting if they receive a significant increase in salary.

The new GIO aims to accommodate salary increases by 20% or more; it can only be used once during the term of the policy.

Mark Jones, head of protection at LV=, said: "A client's income can go up and down. If it goes down, then when a client comes to claim, it's possible they may be earning less than when they applied for their IP cover. If this happens, the benefit paid out would generally reduce as the client would be deemed to be over insured."

Author spotlight

Nicola Culley

More on Income Protection

Record IP sales for National Friendly

Record IP sales for National Friendly

124% increase YoY

Cameron Roberts
clock 06 August 2025 • 2 min read
RedArc completes return-to-work pilot

RedArc completes return-to-work pilot

62% of IP claimants returned to work within three months

Cameron Roberts
clock 08 July 2025 • 2 min read
Simplybiz to distribute Shepherds Friendly IP

Simplybiz to distribute Shepherds Friendly IP

Aiming to grow its intermediary footprint

Cameron Roberts
clock 09 June 2025 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read