Pharmaceutical & General has announced a rebrand to PG Mutual on the back of significant growth following an expansion into the wider medical profession.
The mutual society revealed it achieved a 44% increase in members year-on-year in 2011 and has seen a further 40% increase in enquires.
As a result it has taken on new staff to cope with the demand and is expanding the range of services it offers to members.
Mike Perry, CEO of PG Mutual, told COVER the name change had also been chosen to emphasise the society's mutual values.
"We found our core market in pharmacy has grown and we've moved into new healthcare professions, so we found the brand needed a refresh," he said.
"We wanted to promote the mutuality as I think a lot of people understand what that is now.
"We've gone into world of optometry, vets and we've open it up to healthcare market in general - such as physiotherapists, chiropractors, doctors, dentists and so on.
"Our avg member has been with us 22 years and we're now looking at bringing out other services to our members following the general insurance and commercial lending links already in place," he added.
Perry also noted that the Holloway nature of the product, with its minor investment element, was proving popular with members.
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