Benefitting from value-added benefits

The cost-of-living crisis and growing pressures on the NHS continue to make headlines. Young adults, in particular, are getting the short end of the stick; one in five (20%) of those aged 18-34 are close to falling into, or are already in, financial crisis. Not only do protection policies offer customers peace of mind, but additional VAS are crucial in offering various forms of support. Mitchell Barker, head of product and chief distribution officer, HSBC Life UK, notes that 88% of advisers believe that VAS are potentially transformational for the protection market, according to the prov...