Online service promotes wellbeing engagement as a route to living longer
New Skandia Protect and The Skandia Plan policyholders now have free access to an online healthcare service, 'roadtohealth'.
The service encourages customers to explore the impact of their current lifestyle on future health risk. By logging on to the roadtohealth website, policyholders will be offered various benefits.
An online health check assesses the impact of current health issues and lifestyle choices on the risk of developing conditions in the future, while a personal score indicates the level of risk against others of the same sex and age. The site includes unlimited confidential and personal advice from an online healthcoach on the steps to improve future health risk, while health trackers monitor improvements over time.
Ian Brown, head of protection marketing at Skandia, said: "Studies suggest that clients who are engaged in their own health and wellbeing live longer and healthier lives. This new service will help them better understand their own levels of health and the impact their current lifestyle may have on their future health.
"Our range of protection products safeguards our policyholders against the financial effects of illness or death, and the roadtohealth service will now help them construct healthier lifestyles."
Skandia is also offering the service to policyholders who took out critical illness cover after May 2007. To demonstrate the value of the service, Skandia has given over 21,000 advisers demonstration access so they can assess their own health.
WORKING GROUP TO FORM AGGREGATOR CODE OF PRACTISE
The Comparison Consortium is to begin working with the Association of British Insurers (ABI) to develop a new code of practise for online insurance aggregators.
The ABI is to have some input to develop a code of practise for aggregator sites alongside guidance for the insurers that use them. The consortium said it would also create an accreditation scheme for websites that follow the code of practise.
Richard Mason, acting head of the Comparison Consortium, said: "Since the establishment of the Comparison Consortium earlier this year, we have been working hard behind the scenes to establish strong working relationships with other industry bodies where we have a mutual interest. The establishment of this working group illustrates the growing level of respect for our organisation within the price comparison industry."
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