Lead Co-op has launched life assurance leads allowing advisers to alter prices according to the source of the lead in order to reward and encourage quality leads.
All leads will be exclusive and delivered to the adviser the second the potential customer gives their consent for the adviser to call them.
All leads are sourced online and as soon as an adviser has received ten life assurance leads from a particular source, they will be able to adjust their bid price for the leads from that website.
Simon Baker, director at Lead Co-op said, "Today we are responding to feedback from our buyers and expanding to provide life assurance leads with the same emphasis on high quality.
"With research suggesting that up to 60% of people with dependents do not have life cover, together with an increasing number of competitive life assurance policies now available, it's no wonder that advisers are looking to find more life assurance clients.
Life assurance leads tend to be much easier to convert than mortgage leads too as consumers typically have a significant reason for buying before asking for life assurance advice, while there is a much shorter time frame from the adviser speaking to the client for the first time to putting the policy in place."
Lead Co-op was launched by Simon Baker at the beginning of February providing mortgage leads.
