Quality leads generated to meet adviser demand
Leadbay has launched a nationwide trial in life assurance leads.
The lead provider is offering term assurance and whole of life assurance leads from 124 postcode areas sorted by whether the prospect wants joint or single life cover. The trial, which began in mid September, will run with a limited number of advisers for approximately six weeks to test the system so that it can be refined if necessary. The system will go live to the entire market at the end of October.
Leadbay's life assurance leads will at first be generated by a limited number of affiliates from whom Leadbay can guarantee quality similar to other leads in mortgages, secured loans, unsecured loans and debt management. The trial offers leads at a fixed price but will offer Leadbay's bidding model when it goes live to all advisers.
Grant Stevens, Leadbay managing director says: "We have been overwhelmed by demand for life assurance leads from both IFAs and mortgage advisers. The trial means that we can soon meet that demand and ensure that we do it properly with the highest quality leads in the UK so that advisers stand an excellent chance of converting each prospect to business."
The firm, which also launched equity release leads in September, has plans to expand into other areas. Leadbay spokesperson, Debbie Staveley, said: "We have a lot in the pipeline. We absolutely plan to diversify into other areas of protection soon and are currently deliberating over a new way of bidding for leads."
