reviti: Doing the right thing... or is it smoke and mirrors?

Last month we reported that reviti, a life insurer owned by tobacco giant Philip Morris International (PMI), had entered the protection market. Targeting smokers by incentivising the use of e-cigarette devices over tobacco, the direct to consumer (D2C) proposition - the second start-up venture from ex-Zurich UK board member Daniel Pender - has been polarising opinion across the industry. Here we take a look at some of the opposing viewpoints, while asking the question: does reviti really have...