Mortgage Protection Zone

Increased searcher intent recorded since June 2025

Joins New Build division

The Shortfall Needs Analysis Calculator

63% looked at their cover but made no changes

Mortgage and protection firm added to network

58% of adults with online access did not have protection

“Advisers must adopt a consultative, personalised approach”

Standalone qualification for those looking to specialise

Aims to simplify advice processes

Maintaining client trust