IPTF launches adviser education animation

Dubbed Protect your everyday – The Building Blocks of Life, the animation discusses the financial, emotional and practical impact of loss of income, it was designed to be an entry point for advisers to use when discussing the product with consumers. Debbie Kennedy, CEO, LifeSearch, said: "This is a fantastic resource from the IPTF that will help advisers explain income protection in a clear, engaging way. "Protecting income should be the foundation of any financial plan, yet it's often overlooked and misunderstood by consumers. At LifeSearch, we recommend IP for around one in four of ...