Opinion

"Plans increasingly provide clients with a complete end-to-end healthcare proposition"

"Key to successful conversion is positioning and language"

"Advisers and insurers form a symbiotic relationship"

"HR teams could consider introducing or expanding current financial benefits"

"The SME market consists of nearly 6 million businesses with up to 250 staff each"

"Write or refer, we should be helping our SME clients understand the risks"

“Fear and lack of knowledge of the healthcare system was a big concern”

"More financial commitments mean a greater reliance on income"

44% of prospective customers believe that having Covid in the past is a barrier to buying protection

"Bereavement can impact people in many different ways"