Rebroking protection under Consumer Duty

An extension of the advice process

clock • 3 min read

Tony Müdd, divisional director, development and technical consultancy, St. James's Place Wealth Management, analyses how rebroking could become a core competency for advisers under Consumer Duty.

In the run up to 31 July 2023, there were more articles on the Consumer Duty than you could shake a stick at. In truth, most trotted out the same stuff: a sea change in attitude, the need for all to fully embrace a cultural shift, it was a license to print money for consultancy firms, the list goes on. Now we are in the thick of it: witnessing the application of PS22/9 and the practical implications of the changes most of us have had to make to almost all aspects of how we operate: including advice. One of the more controversial protection advice issues, with divergent views between dist...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Pivotal Group acquires Xact Mortgages

Pivotal Group acquires Xact Mortgages

Joins New Build division

Jaskeet Briah
clock 02 December 2025 • 1 min read
Professional skills: Why clients really say no to protection

Professional skills: Why clients really say no to protection

Advisers need to rethink the whole conversation

Ash Borland
clock 02 December 2025 • 4 min read
Vickers Young joins Stonebridge

Vickers Young joins Stonebridge

Mortgage and protection firm added to network

Cameron Roberts
clock 01 December 2025 • 1 min read