Alain Desmier is Managing Director of Contact State, a Verisk business, discusses the need for bespoke technological solutions to improve the protection customer journey.
As consumers assess the value of a product, they compare not just the price that's presented to them, but the effort and time required for them to buy the product and how, crucially, the brand makes them feel. The travel insurance industry, for example, uses technology that allows aggregators to turn a complex medical history into an easily priced policy. This creates value with the underlying strength of its product and ease of purchase. No matter who you are or how ‘clean' your medical history is; the value chain and customer journey are aligned and transparent. The life and health ...
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