Income Protection

Followed by affordability and customer service

“When I first joined the protection industry, I just felt completely foundation-less”

Policies still "far from immune" to cost of living impact

Says Stacy Penn

"The product simply does not meet the immediate needs of those consumers"

According to LifeSearch data

"Now may be time to position IP as vital entry level cover"

Age bracket for increasing cover changed from 55 to 60

‘Living Every Moment’

Changes follow feedback from advisers