In depth

Focus on outcomes not add-ons

Commission, competition and customers

An opportunity and challenge for the private health insurance sector

Protection needs its ‘Monzo moment’

“Budget is what they want to pay; value is what they need to see.”

Impact of IHT a certainty

“Look for reasons to insure somebody, rather than reasons not to”

What the industry can learn from case studies

“Insurers need to ask themselves, is the money enough?”

2025 market shifts