Protecting the rent

How does protection appeal to renters?

Cameron Roberts
clock • 7 min read

Cameron Roberts, editor, COVER, discusses how the protection and health industry must change its approach to address the rising financial burden of renting in the UK.

I feel like when we talk about the protection conversation, we still cling to the three key life events that spark a need for cover: marriage, mortgage and childbirth. Whilst these three events still serve as key drivers for getting customers interesting in protecting their financial lives, the reality of modern-day Britain is that people are getting to these stages later in life than in previous generations. This has created a gap in the market, renters. Despite not owning property, renters still face the financial burden of paying monthly fees on time and are just a susceptible t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Fintel Services to introduce exit and acquisition service

Fintel Services to introduce exit and acquisition service

Set to launch later this year

Jenna Brown
clock 13 August 2026 • 1 min read
COVER Excellence Awards 2026: Shortlists revealed

COVER Excellence Awards 2026: Shortlists revealed

Award ceremony in London, 10 November, 2026

COVER
clock 06 August 2026 • 4 min read
The missing asset in financial planning

The missing asset in financial planning

Money and health

Tony Müdd
clock 05 August 2026 • 2 min read