Protecting the rent

How does protection appeal to renters?

Cameron Roberts
clock • 7 min read

Cameron Roberts, editor, COVER, discusses how the protection and health industry must change its approach to address the rising financial burden of renting in the UK.

I feel like when we talk about the protection conversation, we still cling to the three key life events that spark a need for cover: marriage, mortgage and childbirth. Whilst these three events still serve as key drivers for getting customers interesting in protecting their financial lives, the reality of modern-day Britain is that people are getting to these stages later in life than in previous generations. This has created a gap in the market, renters. Despite not owning property, renters still face the financial burden of paying monthly fees on time and are just a susceptible t...

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