Seven Families will hold a social media based action day on 29 October 2015, to raise awareness of the financial impact of long term ill health.
The theme is based around the hashtag #ForAllTheCarers to thanks those who help those with disabilities and illness.
Materials to share include artwork and a new montage video featuring the seven families.
Roy McLoughlin of Master Adviser said: "Seven Families is a call to arms for all advisers and insurers who are serious about growing the protection market.
"The Action Day on October 29th aims to further raise awareness of the financial impact of long term ill health and we need as many firms as possible to get involved on the day.
"It only takes a few seconds to share, like or retweet the content, and we need insurers and adviser firms to let their staff know so that as many people as possible join in."