Exeter Family Friendly have revealed they will offer two months of free cover across their range of private medical insurance products.
The offer, which enables clients to have two monthly premiums completely free on their Health Cover for Me, Health Choices for Me or Health Essentials for Me plan.
The "summer savings" offer begins on 3 August 2015 and can be applied to all new PMI policies due to go live from that date.
The discount can apply to all underwriting options, including Exeter's fixed moratorium option.
Claire Ginnelly, managing director of Premier Choice Group, said: "It is always good to see an insurer is looking at ways of making premiums more attractive to consumers, especially if it means getting new people into the PMI market."
Simon Philp, director of Distribution and Marketing, said: "We're delighted to be offering the free cover as it demonstrates our dedication in providing real value to our customers.
"Making premiums even more affordable will make our simple products and quality cover much more desirable too."