Search interest in PMI up 150%: The Exeter

Increase in searches for private healthcare cost

Jaskeet Briah
clock • 2 min read

Search interest in ‘private medical insurance’ increased by 150% over the past year, according to Google Trends analysis from The Exeter.

Compared with the year prior, interest in ‘private health insurance' increased by 120% and searches for ‘private healthcare' were up by 50%. The cost of private healthcare has also come under scrutiny as search interest in this increased by 1,100% year-on-year, while interest in ‘private GP cost' was up by 150%. At the same time, The Exeter said its Consumer Health and Finance Tracker found that 49% of UK adults expected NHS wait times to increase in the six-month period from March 2026, with 33% being unsure if the NHS could fully meet their needs if they fell ill.  According to t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual PMI

Search interest in PMI up 150%: The Exeter

Search interest in PMI up 150%: The Exeter

Increase in searches for private healthcare cost

Jaskeet Briah
clock 10 August 2026 • 2 min read
Most UK adults are open to using private healthcare

Most UK adults are open to using private healthcare

PHIN research findings

Jaskeet Briah
clock 04 August 2026 • 2 min read
Broadstone joins amii

Broadstone joins amii

New intermediary member

Cameron Roberts
clock 27 February 2026 • 1 min read