Exeter Family Friendly is to launch an adviser marketing toolkit aimed at increasing sales of income protection.
The insurer is soon to launch a microsite containing marketing material, sales ideas and information to help manage the sales process.
Mike O'Brien, head of sales & marketing said: "The Protection Path goes further than traditional sales aids by providing support in a range of different formats both on and offline. We know that all advisers are different in how they like to engage with their customers, so we have provided the solutions to suit."
"One of the key messages is that this isn't about Exeter Family promoting Exeter Family. This is creative content and ideas to help grow the income protection market, isn't it about time we focused on that, rather than just competing for a bigger slice of a smaller pie?"
