Openwork launches marketing support for advisers

clock

Adviser network Openwork is launching a new marketing support drive aimed at helping owner-advisers build their brand identity.

The new tools, which will soon be accessible through the network's online marketing support system Smart Hub, will enable advisers to make logos and create websites.

The product was trialed with ten firms which agreed on a number of design templates and will offer various options based on advisers' requirements and budgets.

Openwork said: "Helping advisers to grow their businesses is a key plank of our support proposition and we are committed to ensuring that our members have all the tools and skills they need to market themselves successfully.

"We will continue to develop our support in this area in line with the evolving needs of our advisers."

Openwork recently entered controversy as Financial Conduct Authority data revealed that complaints against it had risen in the final half of last year.

The restricted network had 710 complaints opened in the last half of 2012, up from 647 in the first half of the year, a rise of 9.7%.

 

More on Adviser / Broking

Loaded premiums: The individual fair value question remains

Loaded premiums: The individual fair value question remains

Response to a COVER interview

Tony Müdd
clock 23 March 2026 • 3 min read
IPTF names 7Advisers cohort for 2026

IPTF names 7Advisers cohort for 2026

Neil Ewing added to the IPTF board

Jaskeet Briah
clock 23 March 2026 • 2 min read
Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Insurers "need more skin in the game" to expand claims teams

Jaskeet Briah
clock 20 March 2026 • 4 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read