Adviser support group Tenet is introducing guidelines for its advisers using social media sites to provide them - and the group's compliance managers - with "complete peace of mind".
From next month, the company will unveil a cross-platform social media policy to its appointed representative and directly authorised practitioners, removing the need, it said, for approval on non-promotional content.
Tenet said it wanted to avoid a blanket ban on utilising social media as it appreciates its value.
It follows the group's own corporate entry into the arena earlier this year on Facebook, Linked-In, Twitter, Vimeo and YouTube.
Tenet asserted distribution & development director Helen Turner said: "We are committed to supporting firms who want to use social media to promote their business.
"There is significant adviser demand for such a facility and we are delighted to be able to provide one they can use with complete peace-of-mind."
Lisa Williams, of Coventry-based TenetLime mortgage brokerage Keys UK, who was involved in a pilot programme to test the guidelines, added: "Ninety per cent of my business is attributable to social media activity. Yet some networks impose a blanket ban.
"It is a vital tool to educate and inform, not to advertise and promote. Tenet appreciates this distinction and have created a system that allows advisers to use it to their advantage, safe in the knowledge that there is no threat of compliance or regulatory compromise."