Best Doctors diversifies

The company, a medical information and opinion provider, used as an enhancement to protection and health insurance products has confirmed it is "in talks" with industry partners to develop an occupational health offering complimentary to its core offer.

Dominic Howard, director Europe at Best Doctors, said:"If we get people early, especially for musculaoskeletal and stress based problems and can offer an impartial expertise, then that can be a compelling offer."

It is also completing a segmentation exercise in which its knowledge database can be used to help insurers and affinities target specific groups. E.g. motorists, parents, children, over 50's, retirees etc.

Howard commented ‘We've worked well with our protection partners as part of their sales and retention strategies, to de-commoditise products, differentiate themselves and enhance brand.

"We believe insurers and affinities in the general insurance field have similar needs and with 89% of people going on-line for health information we have a service that is highly relevant."

Best Doctors is also considering partners for the wider distribution of its overseas treatment insurance product, Critical Advantage which offers up to £1m for treatment at the world's leading medical establishments for defined serious conditions including cancer.

The product which is currently being piloted in the UK has been launched successfully in a number of European territories on both an individual and group basis.

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• Topics
• Employee Benefits
• Best Doctors
• Workplace sickness