Friends Life has launched a microsite connecting advisers to information on Protect+ service Best Doctors.
It will highlight the advice and help available from Best Doctors, how the service works, facts and figures and case studies.
The microsite will also provide details on Friends Life additional support for those diagnosed with a serious medical condition.
Steve Casey, head of intermediary propositions at Friends Life, said: "Best Doctors can provide valuable reassurance for people diagnosed with a serious illness, helping with the many questions and concerns that they will have."
Friends Life has worked in partnership with Best Doctors since November 2011. The Protect+ product range includes critical illness, income protection and term assurance.
The new site is www.friendslife.co.uk/bestdoctors